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Western Carolinian Volume 62 Number 01

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  • n Monday, June 17 Op-Ed (Pj_> Utestern (Earolmtan The Hew Editor Explains How to Succeed at Western TONY TAYLOR EDITOR It's been nearly two months since I was appointed editor. And during that time, I've had to take several crash courses on how to manage a newspaper. It hasn't been easy, and at times it's been practically impossible. Nevertheless, we got it finished, and as you can see it's not to shabby. Especially for eleven students with class schedules, significant others ,and second jobs. Of course, it could be a lot better if (A) more students were involved, and (B) if university funds benefiting the paper, or for that matter other student organizations, were released from the shackles of bureaucratic red tape that exists here at Western. On Saturday, June 18, I attended a board meeting of the Catamount Club in the Ramsey Center. Chancellor Bardo presented several gadgets designed to improve the overall image of the campus. While I was listening to his speech, I couldn't help but notice how hard he was working to convince alumni, students and the media that we were not the same old Western. We've had the same problem at the Carolinian. We redesigned the format (As I'm sure you've noticed) changed our focus for covering campus events and we've even done some things that you can't see, such as revamping the advertising department. Our reasons were the same as the Chancellors, to improve our image. The cynics will say, " Well, that's just PR," which is true; however, if the students at WCU believed that they deserved more, perhaps we would get more. Recently, the North Carolina General Assembly voted to slash the overall budget of the UNC school system by $6.6 million. The Assembly also chose to ignore Governor Hunt's $100 million proposed budget for UNC-system schools, despite the fact that $396 million remains in a savings account. I'm willing to bet that most of you have yet to hear about this, and you should be asking yourselves why the main stream media chooses to ignore college students. Moreover, All UNC- system students should be outraged at the General Assembly's actions. But to bring this editorial a bit closer home, I would like to say that Western students should have been outraged a long time ago. Western ranks near the bottom in total funding for all UNC- system schools. In fact, Western and the traditionally black colleges share the honors for the least amount of funding. Our SAT scores are also the lowest. Of course, I'm sure that this is all just an unexplainable coincidence. The question every faculty member and student at Western should be asking themselves is: how did this happen? Why is it that we are having to resort to PHOTO TERRY K. ROBERTS/WC obvious PR campaigns to improve our image instead of doing what needs to be done in order to achieve the desired results? I can empathize with Bardo and other university officials who care about doing a good job, that is those who are not simply maintaining their cushy little position while buying ski jets and other upper- middle-class toys. One of things that I have enjoyed watching since Bardo took over is the upper echelon- bureaucrats scurrying to save their jobs and pension plans; however, it must be pointed out that they had an opportunity to change things. Instead, they chose to ignore them and one of those "things" was the students of Western. Of course, most administrators will respond with their classical argument: education is what you make of it, which is true; however, even the most staunch Western fascist would have to secretly admit that the students here are not given the respect they deserve. For example, a friend of mine lives in Roberson dorm. He is routinely awakened by the sound of lawnmowers, sometimes as early as 8 a.m. When he complains, they simply shut down for a few minutes and start again. How many apartment complexes start their grounds crews at 8 a.m. ? Not many, and if they did, I'm sure they would have a high turnover rate. Currently work crews are Revenge of The Corporate Hype The Arch Deluxe Comes to Svhia WILLIAMS MINISTER OF CULTURE For a mere $3.39 (including fries and soft drink) you can take home the Arch Deluxe, McDonalds latest assault on the taste buds and waistbands of blue-collar Amerika. It's easy to surmise that with $75 million spent on advertising (so far), you can bet that we'll be seeing this turkey well into Thanksgiving. And, just for the record, none of this screed is meant towards the employees of the McDonalds Corporation (local or otherwise). It's not their fault that they have to work for such a friendly-but-fascist organization. In these cruel times of Clinton you go where the money is, and some choose McDonalds. So what makes the Arch Deluxe so special ? Well, for starters, it's on a Hearth Roll (instead of a Sesame-seed bun). It also contains Honey Dijonnaise sauce, onions, leaf-lettuce, tomato, cheese, and Quarter- pounder meat. Circular bacon is optional with an additional 30 cents. When I first saw the bill boards with the scowling black boy and the doleful white girl I thought it might be something from the United Way or some other useful charity. A couple of weeks later I saw the words "Broccoli. Cauliflower... Now the Arch Deluxe. " (girl) and "Arch Deluxe ? Later." (boy) appearing overhead. The use of time-released advertisements are pretty clever and the PR department, of McDonalds should serve as a model for PR students everywhere. So what's the lowdown on this sandwich that's exclusively for adults ? Apparently the taste of it is so unique that it made Ronald McDonald trade in his clown costume for a suit and tie, get up on stage, and high-step it with the Rockettes. But is the Arch Deluxe actually good for you ? Well, no, not really. I was inflicted with a bad case of Consumer Guilt and decided to check it out myself. The results were no heartburn or indigestion and I shit it out of my system the next morning. Did I feel like a grown-up ? Well...no. Being a grown-up is (to some folks) a state of mind which (thankfully) can't be inflicted by a super-hyped hamburger or a multi- million dollar ad campaign. Some of you will probably say "Well, Christ, Man, it's just a hamburger," which is true. But if McDonalds was the all-American social icon that it portrays itself to be then I'd like to see them do something in the realms of Health Food. As it is, the folks at McDonalds are treading the same old ground, running out of ideas, boxed-in like the cattle they slaughter, oblivious to the money to be made from adding a new line of product to their (mostly) carnivorous diet. But, then again, it appears that the contracts have been signed in blood between McDonalds and the cattle farmers. Afterthought: After you've finished your Arch Deluxe, you can use the leftover container as a terrarium for starting out seeds for your garden. It's a nice example of turning a politically- incorrect product into something positive and worthwhile. ART COLIN GOODER/WC installing fiber optic equipment, which is necessary and appropriate. What is not appropriate is that most of the crews in charge of installing the equipment in Harrill dorm started their work before 8 :a.m.. Once again demonstrating an attitude that says, "They're just college students, and besides they should be waking up early." Most students are afraid to approach the administration with such matters for fear of being ridiculed, or for fear that they will not even be allowed to voice their concerns. But if every student at Western would wake up and realize that we are the reason these individuals have their jobs, perhaps they wouldn't be as hesitant. Remember, college is about expanding your mind and finding out who you really are, not memorizing countless facts. One of the aspects of expanding your mind is realizing that just because someone has a flashy office and a fancy title doesn't give them the right to treat you like less of a person. If you keep those things in mind you'll enjoy your time at Western. £St£ttt C-flt*frltHtfltt^okg m 3ty* Catamounts Colin Gooder Earle Wheeler Ads Director Design & Layout Tony Taylor Editor Staff Writers Scott francis Julie Lvtle Paste-Up Office Director Kevin Cassells*Kevin McPherson*Micheal Gates Crisp«Dave Williams
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