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Western Carolina University Publications
WCU - Western Carolina University Publications

Western Carolinian Volume 45 Number 38

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Western Carolinian Volume 45 Number 38

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Western Carolinian Volume 45 Number 38

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Western Carolinian Volume 45 Number 38

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Western Carolinian Volume 45 Number 38

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  • The Western Carolinian The Voice of The Students July 31,1980 Vol. XLV, No. 38 WWCU Programming Continues To Draw Fire By Toni Saddler Associate Editor Disagreement on programming is continuing between certain staff members at WWCU. Among the people who were interviewed was John Davlin, station advisor, who had several complaints about various aspects of the station's programming. One topic Davlin discussed was the requirements placed on WWCU by the Federal Communications Commission. Davlin stated, "Basically, the FCC has two kinds of licenses. One is a commercial license, the other is what they call a non-commercial educational (license.)" Continuing, Davlin said, "WWCU has a noncommercial educational license. The way that this license came into existence was that there were people who were unhappy with the fact that they couldn't get the programming on the radio that they wanted to hear. (Their unhappiness occured) because commercial stations couldn't afford to play music that is not commercially viable. So, at that time, the FCC created this other kind of license (defined as) non-commercial educational. This kind of license is usually given to educational institutions." "The assumption is that the kind of programming /that these kinds of stations (will use) is the ^programming that is non-commercial like classical, (folk), jazz and other different types of music. There is sometimes confusion in people's minds between a commercial and a non-commercial station. Sometimes people tend to think that a non-commercial station is just a station that doesn't play commercials. They are wrong. The whole programming ought to be non- commercially viable." Continuing, Davlin stated, "One of the problems with this station is that they've never recognized that difference from the beginning-(they use) basically a commercial format with a non-commercial license. We are, in fact, not in violation of the letter of the law, but in violation of the spirit of the law that created non-commercial radio." However, a different viewpoint on the FCC's role was presented by Jimmy Roberts, General Manager of WWCU. In response to the claim of being 'in violation of the spirit of the law,' Roberts said, "It's hard for me to define the 'spirit.'" Roberts also stated, "I'm not saying that we're going behind the law.'' According to the FCC, WWCU is listed under entertainment as a station with a basically Top 40 format with four hours of jazz and 11 hours of classical music per week. Further decisions on programming are left up to the station's discretion. FCC Sets Requirements For 10 Watt Stations The Federal Communication Commission requirements for a 10-watt non-commercial FM educational radio station specify that the station's format should contribute to the advancement of an educational program. The station provides a full-time cultural schedule including cultural, educational, and entertainment programs. A radio station may change their programming schedule at license time or when increasing their power. Programming is determined by community ascertainment, in order to meet the public's listening needs. The station may play anything as long as it meets the requirements designated by the FCC for non-commercial educationa stations. Unless there are an excessive amount of complaints, the FCC will investigate complaints at license renewal time or when the station changes ownership or frequency. The station must furnish a non-profit and non-commercial broadcast service. Announcements promoting the sale of a product or service will not be broadcast in connection with any program. Another area of programming which some station members seem unhappy about was the correlation of Top 40 music to the type of music that people in Cullowhee want to hear. Concerning this correlation, Davlin commented, "1 said (to the executive staff), 'Look if you're going to do Top 40 music let's not take a magazine that comes from New York that says that these are the Top 40 songs in Nesv York City and just slobbishly reproduce them. Because what's popular in New York can't possibly be the same music that's popular in Cullowhee! So, if you're going to do Top 40 let's go down to the local record stores and get your own damn information.'" Continuing, Davlin stated, "So (the staff) did start doing that--they went a couple of times to T.D.'s (D.J.'s) but that's all stopped and they're right back to taking it (programming) out of magazines." According to Program Director, Robert Allen, he currently goes at least twice a week to D.J.'s Records in Cullowhee and inquires about what the people in Cullowhee are buying. In addition to checking local stores, more than one magazine is used to gather programming information. Another subject that was discussed was a program called "the Cullowhee Top 5." This program airs on Friday afternoons with what the station considers the five most-requested hits at WWCU. Concerning 'Top 5' Davlin commented, "(This program) is supposed to be based upon requests. The implication is that it's based upon all the requests that come into the station. But I know for a fact that they don't count the requests that come in at night or in the morning show. Basically they just count the requests of the Top 40 d.j.s. I would say that this is somewhat misleading." According to Allen, however, the Top 5 are taken from the shifts of all the d.j.'s. Also request sheets of all the announcers are taken into consideration if they are posted. John Van Tassel, a current announcer at WWCU, disagreed with Allen's statement. According to Van Tassel, who hosts the morning show, he has never been asked about his requests. Judging from the statements from various WWCU personnel, disagreement about programming does exist. However, programming seems to be only one of the various areas in which dissention has occured. Davlin, also, had numerous complaints about present and former staff members at the station. Questions that were raised concerned primarily the possibility of clique control by station members. According to Davlin, the definition of a clique is a small group of close friends. Claims Davlin, "The clique varies, but basically it's the General Manager, the Program Director, the Music Director and the Business Manager. It's basically not somuch title as it is friends, although they usually wind up in the General Manager's position. " Continuing. Davlin alleges, "The keys to the record :abinct are kept among members of the digue. Certain records that the clique doesn't want played get locked up into drawers." Davlin went on to claim, "We have a library of records and they fill up two big cabinets and those cabinets have locks on them and only members of the clique have keys. "There's also a record rack that has selected records from the cabinets in them. So a way to control what goes on the air is to only put into the rack what they (the clique) want and keep the cabinets locked. This is O.K.--no problem. The problem with that, unfortunately that some people have keys to the cabinet and therefore .have much greater freedom to play a wider variety of music." According to Davlin, some announcers besides the members of the executive staff are given access to the cabinets while others are not. However, Program Director Robert Allen disagreed with allegations. According to Allen, any announcer who wants access to the record cabinet can gain access during the regular business hours of the station. Allen also explained that night-time and morning announcers could prepare for their shows by gathering the records from the locked record cabinet during business hours. Another area of alleged clique control that was discussed by Davlin was how he felt that a clique had run the station since its existence. Davlin claimed, "As I understand the history of this station-this is hearsay-it all got started when Jake Phillips (former Turn to page 3,please One thing that the Cullowhee area is noted for is its beautiful scenery. Carolinian contributing photograrher Eli Walker captured the waterfall on the Parkway. majestic beauty of this
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Western Carolina University Publications

The Western Carolinian is Western Carolina University’s student-run newspaper. The paper was published as the Cullowhee Yodel from 1924 to 1931 before changing its name to The Western Carolin...

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