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Western Carolinian 1976 Special Fall Edition
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HL_WesternCarolinian_1976_SpecialFallIssue_Vol42_20Item’s are ‘child’ level descriptions to ‘parent’ objects, (e.g. one page of a whole book).
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WESTERN CAROLINIAN SPECIAL FALL ISSUE PAGE 19 King of Beers9 celebrates 100 th birthday America's only reigning monarch is 100 years old. Known equally well as "Bud" and "The King of Beers," Budweiser is the largest selling beer in the world and is the flagship brand of the House of Anheuser-Busch. Budweiser was the creation of Anheuser-Busch Founder Adol- phus Busch (1839-1913). Inspired by a European brew that had been a personal favorite, Budweiser was ordained from the outset to be this country's first nationally available beer. It gained immediate consumer acceptance, its growth enhanced subsequently by "first place" honors at 19th and early 20th centurv world fairs and expositions and by a number of marketing and industrial firsts. Annual production at the bestowing on loyal customers. Next came striking graphics for indoor and outdoor signs - posters of the earliest "Budweiser Girls," a famed reproduction of "Custer's Last Fight," and spectacular electric billboards at Times Square and other famous landmarks. In the early 1950's, Budweiser was the first beer to sponsor a network television program. More recently, the distinctive red, white and blue Budweiser label has become a "pop" art object ~ an exceptionally popular adornment on wearing apparel and an almost infinite list of other merchandise. But the true secret to the success of Budweiser has always been its incomparable quality, says August A. Busch III, president and chief executive officer of Anheuser-Busch. One of Adolphus Busch's original "Budweiser Girls." He was always aware of the primary market for his Budweiser. company's St. Louis brewery increased at phenomenal rates in the early years - from 38.000 barrels in 1876 to more than 1 million barrels in 1901 - an industry milestone at the time. Budweiser marketing was born of the equally uncanny promotional acumen of Adolphus Busch. It began with flamboyant personal items -- exquisite pocket knives, ornate match safes and jewel-encrusted tie pins and brooches - which he took joy in taste of beer during the lagering (aging) phase. Finally, a vigorous, comprehensive quality control program assures that "Budweiser is Budweiser, no matter which of our breweries Droduces it." in the to August A. Busch III The consumer can always count on the finest quality obtainable in a beer. Consumers have demonstrated a preference for this kind of quality...to the point where Anheuser-Busch has led all other Anheuser-Busch produces three other beers -- "super premium" Michelob, introduced in 1896; popular-priced Busch beer, 1955; and Classic Dark draught, 1976. The company also words of August A. Busch III. The company operates the industry's most complete Technical Center, where laboratory scientists conduct exhaustive research into all aspects of ingredients, brewing and packaging. Nevertheless, the human palate has the final say. Panels of experienced brewmasters convene each day at all Anheuser- Busch plants to sample the company's products — as well as those of competitors. Their collective expert concensus determines whether it's "go or no go" (to the marketplace) for each brew. Is all the trouble, time and expense worth it? "Without question," according MASSACRE MADE MILITARY AND ADVERTISING HISTORY-Custer's last fight, the Sioux massacre of the 7th Cavalry at Little Big Horn, took place June 25, 1876. The same year, Adolphus Busch introduced Budweiser, the brew that would go on to become the largest selling beer in the world. By coincidence and uncanny marketing instinct, Busch acquired the right to this now-classic painting of the slaughter. In 1895, Busch commissioned F. Otto Becker, a Milwaukee artist, to copy the work for lithographic reproduction. Anheuser-Busch made one million prints of the painting. Most of them were displayed in American saloons, and were credited as an early breakthrough in mass marketing and product merchandising-one of many that paralleled the rise of Budweiser, now celebrating its 100th anniversary. brewers in sales for 19 consecutive years and today is - by far - the world's largest brewer. has diversified successfully into the production of bakers yeast, corn syrups and starches, family entertainment, transportation, real estate development and major league baseball. Specifically, he explains that only the costliest ingredients - barley malt, foreign and domestic hops and rice — are used to brew Budweiser. The time-honored "Kraeusening" brewing process is used for natural fermentation and carbonation. It takes up to 40 days to brew and age Budweiser. Leading competing brands take only 12 to 15 days. The company is the only US brewer to use beechwood chips -- to clarify and perfect the
Object’s are ‘parent’ level descriptions to ‘children’ items, (e.g. a book with pages).
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The Western Carolinian is Western Carolina University's student-run newspaper. The paper was published as the Cullowhee Yodel from 1924 to 1931 before changing its name to The Western Carolinian in 1933.
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Part of Collection
Western Carolina University Publications
