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Western Carolinian Volume 69 Number 06

items 5 of 28 items

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Item 1 - Western Carolinian Volume 69 Number 06

Western Carolinian Volume 69 Number 06

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Western Carolinian Volume 69 Number 06

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Item

Details
- Format
  - Publications (documents)
- Type
  - Text
  - Publications (documents)
- Source institution
  - Western Carolina University
- Identifier
  - HL_WesternCarolinian_2004-11-02_Vol69_No06_05
Transcript

Retro toys appeal to both kids and the No, its not dja vu. Theyre back. Thats right! Twenty years after their initial debut, those adorable little Characters from Cleveland began reappearing on shelves in toy stores around the country. The Care Bears helped revolutionize the licensing industry in the 80s and we believe this is the ideal time to re- introduce them to a new generation of kids whose parents who grew up with them, said Mike Brown, vice president of licensing for American Greetings, in the 2002 press release announcing the re-launch of Care Bears. Based on their successful history, the billion in retail sales. They also starred in three hit animated movies and were featured on more than 400 different products, making them one of the most popular toys in the 80s. The bears from Care-A-Lot are not the only retro toys that are making a comeback (retro meaning as opposed to toys like Mr. Potato Head, Barbie, G. |. Joe, Hot Wheels and PEZ dispensers that have been around consistently for decades). Those Characters from Cleveland, inc., a subsidiary of American Greetings Corporation, also revived the popular Strawberry Shortcake line. Other companies, namely Hasbro and Hallmark, were quick to follow suit, reintroducing toys like My Little Pony, Rainbow Brite, and the Transformers. Even Smurfs products, while not widely available on the retail market, can now be found online. In fact, classic toys are thriving in todays marketplace. According to an American Greetings Corporation press release, eighty-five percent of the new Care Bears 13-inch stuffed toys introduced in July [2002] at more than 600 Carlton Cards and American Greetings stores nationwide were gone in less than 15 days! Similarly, Care Bears junior apparel and clip-on accessories at trendy teen fashion chains have been consistent top sellers for more than two years. Awide variety of licensed products featuring retro toy characters have been released by various companies in the past two years. Consumers can find goods ranging from teen accessories to childrens toys and apparel to bed linens and party supplies. interestingly, retro toys are not popular only with children. They are in demand with two other very reintroduction of Care Bears makes sense. The brightly colored bears originally generated more than $1.5 WCnewsmagazine young at heart by Jennifer Wilkey different groups of consumers as well: parents, who fondly remember the toys they grew up with, and teens, who are embracing icons from the 80s for their retro chic appeal. In early 2002, the American Greetings Corporation commissioned a brand recognition study. We were astounded to learn that the Care Bears have an 88 percent recognition level among women ages 18 to 49, Brown says. More than 28 percent of those surveyed said they would definitely purchase Care Bears merchandise today. The Western population is no exception to these findings. In a recent survey of WCU students, 77.8% said they would purchase retro toys or merchandise now. Evidence of this can be seen around campus, with students displaying their favorite retro toy characters on everything from t-shirts to book bag patches and pins to cell phone covers. According to the survey, many WCU students are excited, nostalgic and sentimental to see their childhood toys revamped and reincarnated. I liked them when | was a kid, and | like that [my kids] like them too, says Jennifer Long, WCU senior and mother of three. My kids love Care Bears. My daughter loves Strawberry Shortcake and my son likes Transformers...1 personally have Care Bears and Smurfs, old ones from when | was a kid. Even those who wouldnt purchase retro toy merchandise SA think and hope that kids these days would love them too! says senior Stefanie Peters. With fan groups among children, teenagers, and retro toys are not just for kids anymore. They appeal to both children and the young at heart. What do WCU students think? |'m irritated that they have changed the appear- ance of some of the Care Bears, or added ones that weren't original to the series. | wish they'd _ bring back Jem! Orientation Counselors Wanted We are looking for dedicated students that want to share WCU with incoming freshmen and help them get acclimated to their new surroundings. If this is you, please visit the orientation website and print off an application. Applications are due by 5 pm on October 22nd at the Field House. If you have any questions, give Tammy Haskett a call at 7087 o visit our website at wow, wou.edu/orientation, then click on the link Join Our Team. today have fond memories of the toys they played with as | children. They were great when | was young and | would | nostalgic parents and college students, it's clear that 5 2

Object

Description

The Western Carolinian is Western Carolina University's student-run newspaper. The paper was published as the Cullowhee Yodel from 1924 to 1931 before changing its name to The Western Carolinian in 1933.
Details
- Creator
  - Western Carolina University
- Format
  - Publications (documents)
- Type
  - Text
  - Publications (documents)
- Date
  - Date original: 2004-11-02
- Extent
  - Dimension: 12.5" x 11.25"
  - Pages: 28
- Subject - Topic
- Location
  - Jackson County (N.C.)
  - Cullowhee (N.C.)
- Source institution
  - Western Carolina University
- Source Collection
  - WCU Students Newspapers Collection
- Identifier
  - HL_WesternCarolinian_2004-11-02_Vol69_No06
- Repository
  - Western Carolina University Hunter Library

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