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Western Carolinian Volume 65 (66) Number 02
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""-N ice (WCU's Independent Student Vo ▼▼ 1!#<9 M 11*1% F* aroliniaN Fall Sports Preview Inside August 30, 2000 Vol.65, Issue 2 Cullowhee, USA Community Focus Gives 'Power' to WWCU-FM A DJ mans the booth at Power 90.5 by Dawn N. Pasley News Editor As of August 1, WWCU-FM, WCU's student-run radio station, changed its name from Z91 to Power 90.5. However, more than the name has changed at the station since staffers began to seek input from listeners outside the university community. It was suggested to the station that they choose the name "Power" to coincide with the university's new recruitment program, entitled "Power Your Mind." To be more precise about the station's location on the radio dial, using 90.5 in the name as opposed to 91 was suggested. Changing the name was only the first step in converting WWCU's image, which was very negative in the local Photo by Seth Sams. community. "Nobody in the community would turn us on because it was just offensive to people," said Anna Gerdts, general manager of WWCU-FM. "It was just time for a change." Don Connelly replaced John Lombardi as the advisor to the ^ station when Lombardi left this summer to pursue a position at another university. One of the biggest changes that the station made was the format of the music it plays during the day between 5 am and 8 pm. Gerdts described it as a mix between Hot Adult Contemporary and Adult Album Alternative. After 8 pm, Gerdts said, there will be blocked formats, or programs featuring certain types of music. These blocks will cater more to student needs. As always, there will be an all-request show between the hours of 11 pm and 2 am. Since WWCU is a public radio station, it cannot run advertisements in the traditional sense, but can announce certain information about businesses on the air. When the station was running its old format, businesses in the community would not pay for these spots, called underwriting, but now that the station has changed so much, Gerdts said that businesses are now returning to support Power 90.5. "We had slews of phone calls coming in that said, 'Hey, we love what you did to it, I can leave you on at my business and not have to worry about what the next song is going to be. I would love to support you,'" said Gerdts. In 60 days during this summer, the station made five times the amount in underwriting revenues than it did all last year, according to Gerdts. Since the community returned to support the station financially, it has been Meetings are Mondays @ 7:00 p.m. in Killian 132 able to purchase new equipment that will make an announcer's job much easier. The station is in the process of acquiring two new computers that will run special broadcasting software. This software will enable the staff to keep better track of the underwriting spots and the songs played. "All the music will be in the computer and all the announcer will have to do is click 'Enter' and it will play on the air," said Gerdts. Gerdts' goal is to get more students involved in the affairs of the station, and not just communication majors who are interested in radio. So far, business students are selling underwriting to local businesses and being paid commission. The station has also set aside a five-hour block on Sundays for students from the music department to play different styles of music. The station has also adopted more public affairs programming, including a show called the Western Carolina Roundtable, which has featured community groups such as REACH of Jackson County, and the Red Cross. The Cherokee News is broadcast each Saturday morning, and features a staffer from the Cherokee publication, "The Onefeather." WWCU-FM is also the new home of the Catamount Sports Network, and the station will broadcast WCU's football and basketball games as well as women's soccer matches. Gerdts said that she had heard some complaints that the radio station is no longer serving WCU students, but she has a larger frame of / vision. "There are over 14,000 people in this county, not including the students, and it is our responsibility to serve them," said Gerdts. "If we were a ten- watt station and just broadcast on campus, it would be different, totally different, but that's where we're coming from. It's our responsibility by law to do that." Student Volunteers Serve Jackson County Schools by Jody Friedman Contributing Writer A new program to involve Western Carolina University students as volunteers in Jackson County schools has been growing this summer, and will reach fruition now that WCU students have returned for the school year. The potential benefits for volunteers, children, and the entire community from this new 'plant' are plentiful. For Western Carolina University students, they include meeting new people and expanding horizons beyond the college campus; seeing positive emotional, spiritual and academic growth in oneself and a child; getting experience in a major or exposure to a possible career, fulfilling requirements for community service or service learning; and having fun. For the children, benefits include fun; building self-esteem; developing a love of learning and a desire to succeed at school; and acquiring healthy recreational skills for life. The whole community benefits when children see themselves as valuable citizens, wor- computers, ropes courses, drama, dance, writing, and tutoring. A WCU volunteer is expected to be a positive role model. Some volunteers may support the schools by helping r\ '. N pplications are available in room 210 of the A University Center. For more information, contact Jody Friedman in Bird Building room 205, or call 227-3497, or write to friedman@wcu.edu ^- — thy of positive attention. A volunteer's duties will be flexible, depending on his or her skills and schedule as well as the needs of the school children. Some possibilities include activities such as arts and crafts, cheerleading, them with maintenance, grading papers, and other activities instead of working directly with the children. A volunteer support system is being developed to make the experience valuable for all involved. Volunteers can work between 7am and 6pm, and possibly at school-sponsored activities at other times and locations. A volunteer is expected to commit to a minimum of one hour per week for two months and to notify the child and school as soon as possible if a scheduled time must be missed. After submitting a completed application, a volunteer will call the principal at the chosen school to schedule a meeting, during which the terms of the volunteer position will be discussed. A brief group volunteer training in September will be required before beginning. Follow-up sessions to share and celebrate experiences will also be required. By April 2001. this program is slated to be run by student coordinators. It is expected to interface with the Service Learning pilot program intended to start in fall 2001 as part of WCU's new Liberal Studies program. {
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The Western Carolinian is Western Carolina University's student-run newspaper. The paper was published as the Cullowhee Yodel from 1924 to 1931 before changing its name to The Western Carolinian in 1933.
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