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Western Carolinian Volume 76 Number 05
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Item’s are ‘child’ level descriptions to ‘parent’ objects, (e.g. one page of a whole book).
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Page 3 WESTERN CAROLINIAN May 3-7, 2010 CAMPUS LIFE Seniors in top three nationally _ for college radio hosts Justin Caudell | Editor-in-Chief Western Carolina Univer- sity seniors Tyler Sellers and Aaron DInnocenzi are being recognized by the Broadcast Education Association for their outstanding on-air work through the universitys radio station, WWCU-FM Power 90.5. The BEA is a professional organization for professors, industry professionals and graduate students interested in teaching and research re- lated to electronic media and multimedia. It currently has 275 colleges, university de- partments and schools as in- stitutional members. Sellers and DInnocenzi took third place in the best air personality college radio category. They were compet- ing with more than 650 stu- dent entries. DInnocenzi also received third place in the best public service an- nouncement/commercial category for a WWCU-FM new sound promo, which originally aired last winter. Monday through Friday from 4 to 6 p.m., Sellers and DInnocenzi host their pro- gram T & A in the After- noon on WWCU. { just started messing around and now | may have actually found my career, said Sellers, a native of Char- lotte and the son of Roger and Ann Sellers. He gradu- ated from Olympic High School in 2006. Photo Submitted Western Carolina University seniors Tyler Sellers and Aaron DInnocenzi, who have recognized by the Broadcast Education Association as hosts of one of the top three college radio shows in the nation, broadcast live from the Students teach Dillsboro business owners . basics of social media marketing | From Staff Reports When John Miele, co- _ owner of the Golden Carp, _ left a social media class re- cently taught by Westem _ Carolina University students, _ his Dillsboro business had a_ new home in the online social networking Facebook com- munity. Now, visitors can: find on Facebook informa- tion such as the stores hours, location and official Web site, as well as subscribe to the Golden Carps news and updates by becoming a fan. IT wanted to know what Facebook was all about and how to properly use the me- dia of the moment, said Miele. The social media class at WCU was held as part of the Dillsboro/Western . Carolina University partnership effort to support community revi- talization. At the class, WCU public relations students Lau- _ ren Gray, Garrett Richardson and Ashley Funderburk led _ business owners step-by- BEA national convention held at the Las Vegas Convention Center. Winning this award truly is an honor, said DInnocenzi, whose on- air name is Aaron Michael. Being recognized nation- ally is one of the best things I could ask for in my career, and I look forward to see- ing what the future brings. c DInnocenzi is a native of Black Mountain and is a 2006 graduate of Owen High _ step in how to use Facebook _ pages. Participants learned to upload photos and business School. He is the son of John information, create events, and Lisa DInnocenzi. _ set privacy controls and post Sellers and DInnocenzi status updates. In addition, are both communication ma- they discussed tools such as jors on target to graduate in e-mail and Twitter, and the May. ___ effectiveness of using social The two accepted their media tools for marketing. awards on Friday, April 16, We had participants who in Las Vegas during the BEA _ were totally new to Face- national convention held at book, people who had a Face- the Las Vegas Convention | book page but did not use it, Center. : ' and people who already had Lauren Gray, a Western Carolina University public relations student, helps John Miele, co-owner of the Golden Carp in Dillsboro, begin using social media tools to market his business. fan pages, said Gray. I think everyone really came to understand the power, ef- fectiveness and timeliness of Facebook through this class. Miele said it is important for the Golden Carp to have an online presence. He noted that about 75 percent of cus- tomers of the 20-year-old business, which specializes in accessories for the home, fine art and unique gifts, are tourists, and many conduct online research when they plan their trips. The Web is one of the most effective ways to ad- vertise yourself, said Miele. You have to go where peo- ple are paying attention, and our Facebook page is now another way to help advertise our business. Travis Berning of Bern- ing Pottery and co-owner of Treehouse Pottery, both in Dillsboro, said he had used find other points of interest social media tools for per- Photo by Mark Haskett sonal use and registered for . the class to learn more about . how they could help promote business. The class was a very _ good experience, and the stu- _ dents leading it did a great job, said Berning. Ive al- | ready added more content to our fan page. Shane Williams of Dills- boro Rafting Company said his experience in the class confirmed that what they are ~ doing with social media is on the right track and inspired : him to begin new projects, such as developing a Google map that would help guests around the business. Seay In the week after the class, the town of Dillsboros fan page on Facebook increased by 63 fans and experienced nearly triple the activity and visits to the page. BlueCross BlueShield _ of North Carolina Vint SESCESSESPOP ED. mn en ee min ae EE me ee pn! ee ee So can cine a aN
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Object’s are ‘parent’ level descriptions to ‘children’ items, (e.g. a book with pages).
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The Western Carolinian is Western Carolina University's student-run newspaper. The paper was published as the Cullowhee Yodel from 1924 to 1931 before changing its name to The Western Carolinian in 1933.
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