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WCU - Western Carolina University Publications

Western Carolinian Volume 54 Number 05

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Western Carolinian Volume 54 Number 05

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Western Carolinian Volume 54 Number 05

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Western Carolinian Volume 54 Number 05

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Western Carolinian Volume 54 Number 05

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Western Carolinian Volume 54 Number 05

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Western Carolinian Volume 54 Number 05

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Western Carolinian Volume 54 Number 05

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  • The Western Caroli Volume 54, Number 5 VOICE OF THE STUDENTS Phone (704) 227.7267 P.0. Box 66, Thursday, September 15,1988 Briefs One of the strongest storms ever recorded is chugging its way into the Gulf of Mexico. Forecasters say Hurricane "Gilbert" will probably hit the Gulf coast in 48-60 hours. Residents from Louisiana to Texas are stocking up on food and supplies, and preparing to evacuate, should that become necessary. A diplomatic source says President Reagan is inviting the Foreign Ministers of Egypt and Israel to meet with him in New York on September 30. The source says Israel has accepted the invitation to discuss the lagging Mideast Peace efforts. Officials with the Red Cross say the chances are low that anyone could catch diseases from blood that has been distributed that may contain the Aids virus. A national survey of blood banks showed that some centers- including two that cover much of North Carolina- have distributed blood products that might contain Aids and Hepatitus viruses. The case against two accused drug dealers in Durham almost went down the toilet. Police say that when they raided a house Tuesday, they found one suspect in the bathroom. After digging in the sewer line, they found 40 packets of heroin. Officials with the Environmental Protection Agency in Research Triangle Park say they've been swamped with calls about Radon. State officials say about 10% of Tar Heel homes may have excessive levels of Radon. This week the EPA reported problems with high levels of radioactive, cancer causing gas in American homes. What's Inside? People Spotlight ** Counselor's Corner ?*Black Theatre Ensemble **Seven Seas to Cullowhee **Movie Reviews ... 8 Nightmare on Elm Street Young Guns ♦♦Concerts and Recitals.. .9 Lillian Pearson Del Suggs Sports Highlights **ETSU Home Opener.. 10 **IntramuraI Results... 11 **Cross Country 11 Visiting Writers Series Brings Famous Writers to Campus by Martha McAfee Editor Several professional writers of regional and national significance will visit the campus this year in a new series under matching grants from the North Carolina Arts Council and WCU's Visiting Scholars Program. The Visiting Writers Series is designed to supplement the writing program at WCU and stimulate interest among students in the work of contemporary writers, said Dr. Paradis, assistant professor of English at WCU and program coordinator for the series. "This program gets professional writers of national and regional status to visit the campus, meet with students and faculty, and visit creative writing and English classes'" Millions to view ESPN live broadcast tonight by Larry Gray Sports Editor Tonight marks the first time in nearly 5 years that Western Carolina football will be telecast nationally to millions of viewers across America. ESPN, the famous sports network on cable television, will broadcast live from E.J. Whitmire Stadium and Bob Waters Field. The game is the first ever regular season ESPN football telecast involving Southern Conference teams and will be one of three Thursday night NCAA Division l-AA contests contests carried by the national sports network this fall. Western's last televised appearance was December 17, 1983 when the Catamountt played Southern Illinois in the NCAA Division l-AA championship game. ABC-TV telecast the championship game nationally that day from Charleston, SC. The Catamounts, whom received an at-large birth by the playoff committee in the '83 season, won heart-stoppers against Colgate 24-23, Holy Cross 28-21 and Furman 14-7 to advance the championship game only to lose to Southern Illionis 7-48. Western was 0-2 to start the 1983 sea son before they got the momentum going after a 17-16 last-second-come-from-be- hind victory at E.J. Whitmire Stadium against tonight's opponent East Tennessee State. Again, ESPN will televise the game live as part of its three game NCAA Division l-AA package. Tim Brando will handle the play-by-play duties and Stan White will be the color/analyst. Airtime will be 8:00 p.m with the kickoff at approximately 8:08 p.m. The Milky Way? Campus creek appears to be polluted Water Polution in Cullowhee? The campus creek which runs southbound alongside the Intramural fields behind Belk building and underneath the road through the pipes to Camp Lab has been polluted with substances similar to white paint. Having a cloudy milky look to it, the creek is being investigated by campus officials. Even though a cloudy creek may not be very attractive, it could possibly be very serious. Any toxic substances which may have been poured into the creek could kill the fish. According to Gene McAbee, Director of Traffic and Security, if this is the case, guilty parties may suffer excessive fines.. said Dr. Paradis. "We want to arouse enthusiasm for contemporary writing." While on campus the writers will discuss the writing editing and publishing process, read excerpts from their work, and meet with students to help answer questions. A minimum of four writers and perhaps as many as seven will take part in the series this year. Visiting Writers Series will provide free public talks on campus throughout the year. The English Club will sponsor campus readings and provide closing receptions. Public talks are also planned at the Jackson County Library in Sylva for which the Friends of Jackson County will sponsor receptions Market Targets Predicted PUBLIC INFORMATION RELEASE The answers are expected to come this year from a comprehensive marketing study being conducted by Western Carolina University professor Keith T. Stephens through a $10,000 grant from Cherokee and the university. Stephens, WCU professor of marketing, and research assistant Donald Smolder have determined the "target markets" for Cherokee promotions and are conducting a survey to understand the perceptions, attitudes and preferences of inquirers and visitors to the Cherokee Indian Reservation. Stephens will give a presentation on the survey to the Western North Carolina Chambers of Commerce Executives Association on Tuesday, September 27, at the Maggie Valley County Club. The information from Stephens' survey will be used to make image comparisons among visitors to Cherokee and other tourist destinations in western North Carolina and Tennessee. It also will be used to determine the best marketing plan for Cherokee-how and where to advertise-to attract more tourists and more dollars to the area. (Currently Cherokee Travel and Promotion Services advertises on billboards and in magazines, newspapers and campgrounds directories.) "Tourism is said to be the No. 2 industry in America, and it's the dominant income generator for Western North Carolina," Stephens said. "We want to better understand the target market for Cherokee and the image tourists have of Cherokee," he said. "With this information, Cherokee can better position itself for effective advertising to meet the tourists' needs. In the survey under way, Stephens and his assistant are using a computer data base of 13,400 inquiries to the Cherokee Travel and Promotion Services in the last year. They have identified where inquiries originate by three-digit zip codes and now can determine where most tourists come from, Stephens said,. The "image survey" among those inquirers will help Stephens determine their perceptions of Cherokee compared to other tourist destinations. Questions on the survey include, "What brings you to Cherokee?, How satisfying was the visit?, How ling did you stay? Was it a vacation or were you passing through?" "We're really doing a profile of the customer," Stephens said. Although the survey results will be most important to Cherokee and western North Carolina, he said, "I think every chamber of commerce in North Carolina will be interested in the results." Many tourist-oriented businesses are instituting some form of data-base marketing like the one for Cherokee, Stephens said. "The important question is what you do with a data base derived from inquiries by potential vacationers." ESPN and MUSCO Lighting set up for first game (Brad Kimzey photo) MUSCO Lights Up the Sky for ETSU Opener by Larry Gray Sports Editor Additional portable lighting will be set up tonight at E.J. Whitmire Stadium for ESPN's national broadcast of Western's football home opener against Southern Conference rival East Tennessee State. The lighting is essential in supplementing night time color television broadcasts. MUSCO, which specializes in night TV events, is the only portable lighting company in America. By way of tractor and trailor, MUSCO will bring its double- candled powered light systems to Cullowhee MUSCO is quite a unique system. The lighting operates off its own generators and are self contained units incased aboard their own trailors. No field hookup is needed. Two towers holding the lights will be set up at the stadium, and will be able to get any angle that it needs for ESPN. Two weeks ago, MUSCO provided the first night game in 48 years for Northwestern University. And last weekend, MUSCO provided its services in supplementing CBS's national broadcast of the Michigan - Notre Dame game played in South Bend, Indiana. Such a data base can determine target markets, evaluate appropriate media and see where promotion has been most effective, help allocated promotional funds, and provide insight for developing direct mail campaigns. It also can help determine new marketing strategies, such as tailoring events to specific vacationers, and he used for additional research, Stepnens said.
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Western Carolina University Publications

The Western Carolinian is Western Carolina University’s student-run newspaper. The paper was published as the Cullowhee Yodel from 1924 to 1931 before changing its name to The Western Carolin...

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