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Western Carolinian Volume 68 Number 08

items 18 of 28 items
  • hl_westerncarolinian_2004-02_vol68_no08_18.jpg
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  • the Grade on National Radio Advertising Exam The next time you hear an advertisement on the radio, think of Western Carolina University. Western is one of only four colleges and universities in the nation whose students majoring in communication can earn certification by passing a rigorous exam prepared by the Radio Advertising Bureau, a national organization of radio advertising professionals. To date, 48 Western students have taken that exam - and all 48 have passed, said Don Connelly, director of Westerns electronic media program, who administers the exam. : That means our students have learned far more than the basics of radio advertising, Connelly said. They also know how to evaluate a clients competitive position in the marketplace and long-term business objectives, which determine the shape and timing of advertising campaigns. In Connellys broadcast sales and promotion class, students are required to complete real-world interviews and market research in order to prepare a 12-page proposal for the class. And thats all before they face the hour-long, 100-question national certification test, which also is their final exam for the semester. Once theyve passed the exam and been certified as radio marketing professionals, the students will have a definite advantage in finding jobs, Connelly said. Most radio stations require their advertising staff to become certified, he said, and our students walk in with those credentials already in hand. Among Western students passing the most-recent Radio Advertising Bureau exam: BUNCOMBE COUNTY - Joshua M. DInnocenzi, son of John and Lisa DInnocenzi of Black Mountain. A 2000 graduate of Owen High School, DInnocenzi currently works as an announcer at Asheville FM radio station Rock 104, where his on-air name is Josh Michael. CATAWBA COUNTY - Emily Fulbright, daughter of David and Judy Fulbright of Hickory, a 1999 graduate of Fred T. Foard High School. CRAVEN COUNTY - Kehri Cowan, daughter of Leslie and Diane Cowan, formerly of New Bern and now living in Pensacola, Fla. Cowan is a 2000 graduate of New Bern High School. HAYWOOD COUNTY - Jacob McKeizie, son of Franklin and Theresa McKenzie of Canton, a 2000 graduate of Pisgah High School. FORSYTH COUNTY - Will Dillard, son of Bill and Debbie Dillard of Pfafftown, a 2000 graduate of North Forsyth High School; and Courtney Sandler, daughter of Neal and Lynne Sandler of Clemmons, a 2000 graduate of West Forsyth High School MECKLENBURG COUNTY - Mark Fox, son of Ed and Ann Baumand of Charlotte, a 1999 graduate of South Mecklenburg High School; and Michael Mitchell, son of Ted and Susan Mitchell of Charlotte, a 2000 graduate of South Mecklenburg High School. WAKE COUNTY - Adam Harris, son of Hank and Anne Harris of Apex, a 1999 graduate of Apex High School; and Bryan Elliott Warner, son of Elliott and Susan Warner of Cary, a 1997 graduate of Apex High School. GEORGIA - Carmen Snow, daughter of Bernard and Barbara Snow of Roswell, Ga., a 2001 graduate of Roswell High School. In addition to electronic media, Western Carolina also offers concentrations in print media, human communication, public relations, communication training and development, and theatre arts. For more information, contact the department of communication and theatre arts at (828) 227-7491, or visit www.wcu.edu/ as/cta. Student Publications Get Ambitious By Aaron Holmes | WC This school year the Nomad, a student-published _ art and literary magazine, is stepping out ofits previous confines. And its not alone. The Nomad has long been an in-house publication, that is, taking submissions from WCU students exclusively, says Zachary Laminack, WCU English major and fiction editor for the Nomad. With luck, that will change this school year. This year we will be taking poetry and fiction from students here at Western, and from students at other universities who see the Nomad as a fitting forum for their work, Laminack explains. The editors of the Nomad have busied themselves with creating press packets. They are sending these packets to writing and English programs at several universities nationwide, including the University of Virginia, the University of Tennessee, Louisiana State University and Georgetown University. Our hope is that all of our efforts and the continuation of the precedents we set, will work to make the Nomad a more established and well respected magazine, Laminack explains. The Nomad is also updating its website, which can be found at www32.brinkster.com/wcunomad. Though it is still being expanded, the website has submission guidelines, a staff listing, contact information, a what is the Nomad page and several links to other WCU departments. The Nomad is not, however, the only growing student publication. The Gadfly, a journal of irony and social criticism, is also expanding this year. This is an exciting year for the publication, states Gadfly Editor-in-Chief Joseph Ross, a history/ philosophy major. This is the first time that we are doing two issues: one in the fall and one in the spring. Not only is the Gadfly stepping up its number of publications, its stepping up its number of writers. We have 25 writers on the staff this year, which is the highest number weve ever had, Ross explains. Many of these writers represent multiple disciplines. Even though the Gadfly is a philosophical publication, it is not written solely by Philosophy majors. The fourth volume of the Gadfly has authors who are majoring in history, computer science and English (literature, professional writing and education). We even have a couple of graduate students writing for us. One is in English, the other is a business student getting his MBA, Ross says. In addition to expanding its publication, the Gadfly staff is working on recreating and expanding its website. The new website implements a user-friendly and visually appealing web presence for the Gadfly. This website includes all the publications from the spring 2001 edition of the Gadfly to the fall 2003 edition. It also provides information about the Gadfly, when submissions should be turned in, contact information, a staff listing, a FAQ page and links to other interesting publications on the Internet. You can find the Gadfly online at http:// paws.wcu.edu/gadfly. Both the Gadfly and the Nomad are currently accepting student submissions. We are looking for new writers who are interested in writing philosophically and want to express their convictions in an ironic or satirical manner, extends Ross. The Gadfly is accepting submissions until March 15 for its spring 2004 edition.
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