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Western Carolinian Volume 66 (67) Number 06

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  • WESTERN 4 CAROLINIAN NEWS November 28, 2001 Tourism continued from front page - Ongoing improvements to its athletics program, which already draws overnight guests into the area, should increase the number of out-of-town visitors who attend intercollegiate sporting events. In the keynote address, Clapp told the crowd that while segments of the travel industry may experience a slowdown in the wake of the Sept. 11 terrorist attacks, "people are not willing to give up their holidays. They may hold off on that trip to Europe, but they will still travel to areas closer to home." And that may benefit the WNC tourism industry, especially small-town businesses that are related to cultural arts or American heritage, Clapp said. "The potential for strengthening the tourism sector of the economy is great, and it is even greater for the five- to six-hour-drive market," he said. "There is a greater pull for small towns, and the cultural attractions of the mountains reinforce American values and American life." Clapp urged the regional tourism executives to take stock of what their towns and counties have to offer to cultural and heritage tourism travelers, who typically are better educated, spend more money and stay longer. As the world gets more high-tech, there is greater demand for experiences that are high-touch," he said. "We often overlook what we take for granted and what is in our own backyard. Identify what makes you unique, and what differentiates your community from others." The conference, titled "Creating the Spirit of Community: Cultural and Heritage Tourism," consisted of three panels examining travel industry issues, followed by policy discussions and recommendations for initiatives to improve cultural and heritage tourism in WNC. A policy report will be issued at a later date. Mark Revis contributed to this article. WXM FTnf ■JJs BOOK RUNNERS BOOK RENTAL DUTIES: ISSUE AND RECEIVE TEXTBOOKS, STOCKING; CLEANING, ETC. MUST BE ABLE TO LIFT MEDIUM TO HEAVY LOADS. DECEMBER 12-18,2001 CONTACT: WCU BOOKSTORE 7.7.7-TM6
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