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Hardwood Bark, 1924
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THE IMPORTANCE OF RAW MATERIALS W.S: mm tmj --us- w* AlBP Your Profits Begin in the Mountains LOOK back to the forests in the mountains for your profits. Back of your product stands something more vital than your equipment, the skill of your workman, your cleverly worded advertising or the eloquence of your salesman. Your success as a manufacturer and a merchandiser is based upon good quality raw material from which your product is made—■ not upon your efforts to make a fair product from poor material to be marketed by high pressure salesmen. Such a policy will not meet competition. When you skimp the W. M. RITTER LUMBER COMPANY America's Largest Producer of Hardwoods" quality of raw material, you will surely lose sales and profits eventually. The finest oak and poplar are found in the Appalachian regions. It is from this territory that all Ritter Hardwoods are cut. Their excellency is proved by the fact that they have enabled this company to become the largest producer of hardwoods in America. Give thought to this matter of raw material. Inferior material imposes a handicap manufacturers seldom overcome. Raw materials ^ggg^ that are right give an advantage bound to bring profits. GENERAL OFFICES, 115 E. RICH ST. Columbus, Ohio, U. S. A. "RTTTPT? AppALACHIAN HARDWOODS ABOVE IS REPRODUCED THE ADVERTISEMENT WHICH WE ARE USING IN THE MARCH ISSUES OF SOME OF THE LEADING LUMBER TRADE JOURNALS. IT IS ONLY LEADING MAGAZINES GOING TO LUMBER DEALERS AND HARDWOOD CONSUMING MANUFACTURERS. IT IS ONLY THROUGH THE HEARTY CO-OPERATION OF EVERY MAN IN OUR ORGANIZATION THAT WE ARE ENABLED TO OFFER TO OUR CUSTOMERS THE MAXIMUM OF QUALITY AND SERVICE Five
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“The Hardwood Bark” was a publication produced “for the employees of the W.M Ritter Lumber Co.” William McClellan Ritter (1864-1952) organized the company in 1901 and, from 1903 until 1926, the company operated on Hazel Creek in Swain County, North Carolina, before moving its operations to Nantahala. Published during the 1920s, the monthly newsletter typically ran to about 25 pages. “The Hardwood Bark” was filled with articles on the Ritter company and the timber industry, but also included local stories. The pages included in this collection were selected because they relate to communities within the Great Smoky Mountains National Park. The town of Ritter was near the junction of Hazel Creek and the Little Tennessee River; a sawmill was built at Proctor, about four miles north of Ritter. The town of Ritter has long since been abandoned and Proctor is beneath the waters of Fontana Lake.
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