Southern Appalachian Digital Collections

Western Carolina University (20) View all

George Masa / Cameraman

  • wcu_picturing-83.jp2
  • This business card, titled "George Masa / Cameraman" documents Masa's work in Asheville, North Carolina. Born and raised in Japan, George Masa (1881-1933) was known by the name Masahara Iizuka. He emigrated to the U.S. when he was 20 years old and, in 1915, came to Asheville, where he spent the rest of his life. After initially working at the Grove Park Inn, Masa turned to photography and was associated with Plateau Studio in Asheville. In addition to his personal and professional photographic pursuits, Masa was active in the Appalachian Trail Club and in the movement to establish the Great Smoky Mountains National Park. Mutual interests in outdoor activities fostered a friendship with Horace Kephart, a noted author and promoter of the park. Kephart’s many articles promoting regional conservation were illustrated with Masa’s photographs of natural landscapes and scenic vistas.